If you are running a business in India today and you don't have a website, you are invisible to a significant portion of your potential customers. Think about that for a moment. When was the last time you needed a product or service and didn't Google it first? The internet has become the first stop for consumers looking for everything from restaurants and doctors to accountants and event planners.

If you own a small business in India and you want more customers to find you online, Search Engine Optimization (SEO) is one of the most powerful tools available to you. Yet for many small business owners, SEO remains a mystery – something they know they should be doing but are not quite sure where to start.